Isaac Kerns
kerns1431@gmail.com
Creativity Powered by Purpose
Creativity Powered by Purpose
My approach blends creative vision with analytical precision to craft campaigns that captivate and drive decision.
About Me
About Me
I’m a strategic marketer with over six years of experience crafting impactful, data-driven campaigns. My entrepreneurial passion has led me to work with startups and early-growth companies, where I’ve built brands from the ground up—gaining a broad skill set and a deep understanding of creating something from nothing. These experiences have sharpened my problem-solving, goal-setting, and prioritization skills.
I thrive where bold ideas meet measurable results, focusing on purpose-driven projects that elevate brands and inspire action. Let’s connect to bring powerful stories to life.
Areas of Expertise
Areas of Expertise
Brand Strategy & Positioning
I specialize in creating and refining brand identities that stand out. From defining core messaging and audience-specific positioning to establishing a distinctive voice and visual style, I bring a strategic approach to building brands that resonate and endure. My focus is on crafting brands that not only capture attention but also build trust and loyalty by staying true to their unique identities.
Brand Strategy & Positioning
I specialize in creating and refining brand identities that stand out. From defining core messaging and audience-specific positioning to establishing a distinctive voice and visual style, I bring a strategic approach to building brands that resonate and endure. My focus is on crafting brands that not only capture attention but also build trust and loyalty by staying true to their unique identities.
Brand Strategy & Positioning
I specialize in creating and refining brand identities that stand out. From defining core messaging and audience-specific positioning to establishing a distinctive voice and visual style, I bring a strategic approach to building brands that resonate and endure. My focus is on crafting brands that not only capture attention but also build trust and loyalty by staying true to their unique identities.
Multi-Channel Campaign Management
I’m skilled in orchestrating campaigns across multiple channels, from digital and social media to email, PPC, and more. I design integrated campaigns that maximize reach and engagement by leveraging each platform’s strengths and tailoring content to audience behaviors. My goal is always to drive measurable results—whether that’s brand awareness, lead generation, or conversions—through coordinated, data-informed strategies.
Multi-Channel Campaign Management
I’m skilled in orchestrating campaigns across multiple channels, from digital and social media to email, PPC, and more. I design integrated campaigns that maximize reach and engagement by leveraging each platform’s strengths and tailoring content to audience behaviors. My goal is always to drive measurable results—whether that’s brand awareness, lead generation, or conversions—through coordinated, data-informed strategies.
Multi-Channel Campaign Management
I’m skilled in orchestrating campaigns across multiple channels, from digital and social media to email, PPC, and more. I design integrated campaigns that maximize reach and engagement by leveraging each platform’s strengths and tailoring content to audience behaviors. My goal is always to drive measurable results—whether that’s brand awareness, lead generation, or conversions—through coordinated, data-informed strategies.
Account-Based Marketing & Personalized Outreach
With a strong foundation in Account-Based Marketing (ABM), I excel at crafting targeted campaigns that focus on high-value accounts. My approach to ABM combines personalized content, strategic touchpoints, and multi-stage workflows that speak directly to key decision-makers. I create tailored experiences that deepen engagement and move high-potential prospects closer to conversion, aligning marketing efforts closely with sales goals.
Account-Based Marketing & Personalized Outreach
With a strong foundation in Account-Based Marketing (ABM), I excel at crafting targeted campaigns that focus on high-value accounts. My approach to ABM combines personalized content, strategic touchpoints, and multi-stage workflows that speak directly to key decision-makers. I create tailored experiences that deepen engagement and move high-potential prospects closer to conversion, aligning marketing efforts closely with sales goals.
Account-Based Marketing & Personalized Outreach
With a strong foundation in Account-Based Marketing (ABM), I excel at crafting targeted campaigns that focus on high-value accounts. My approach to ABM combines personalized content, strategic touchpoints, and multi-stage workflows that speak directly to key decision-makers. I create tailored experiences that deepen engagement and move high-potential prospects closer to conversion, aligning marketing efforts closely with sales goals.
Data Analytics & Performance Optimization
Data drives my approach to marketing, and I use analytics at every stage to optimize performance and maximize ROI. By tracking key metrics and digging into audience behavior, I’m able to make informed decisions and continuously improve campaign outcomes. I’m proficient with tools like Microsoft Dynamics and CRM systems, which allow me to analyze performance in real time and refine strategies based on actionable insights.
Data Analytics & Performance Optimization
Data drives my approach to marketing, and I use analytics at every stage to optimize performance and maximize ROI. By tracking key metrics and digging into audience behavior, I’m able to make informed decisions and continuously improve campaign outcomes. I’m proficient with tools like Microsoft Dynamics and CRM systems, which allow me to analyze performance in real time and refine strategies based on actionable insights.
Data Analytics & Performance Optimization
Data drives my approach to marketing, and I use analytics at every stage to optimize performance and maximize ROI. By tracking key metrics and digging into audience behavior, I’m able to make informed decisions and continuously improve campaign outcomes. I’m proficient with tools like Microsoft Dynamics and CRM systems, which allow me to analyze performance in real time and refine strategies based on actionable insights.
Event & Trade Show Marketing
I bring a strategic and hands-on approach to event and trade show marketing, creating pre-show buzz, on-site engagement, and post-show follow-up to make the most of every event. My experience includes planning and executing trade show campaigns that drive booth traffic and build valuable relationships. I focus on ensuring that each event maximizes brand visibility and generates quality leads that contribute to long-term success.
Event & Trade Show Marketing
I bring a strategic and hands-on approach to event and trade show marketing, creating pre-show buzz, on-site engagement, and post-show follow-up to make the most of every event. My experience includes planning and executing trade show campaigns that drive booth traffic and build valuable relationships. I focus on ensuring that each event maximizes brand visibility and generates quality leads that contribute to long-term success.
Event & Trade Show Marketing
I bring a strategic and hands-on approach to event and trade show marketing, creating pre-show buzz, on-site engagement, and post-show follow-up to make the most of every event. My experience includes planning and executing trade show campaigns that drive booth traffic and build valuable relationships. I focus on ensuring that each event maximizes brand visibility and generates quality leads that contribute to long-term success.
Skills
Skills
Problem-Solving & Adaptability
Problem-Solving & Adaptability
Problem-Solving & Adaptability
Leadership
Leadership
Leadership
Self Motivation
Self Motivation
Self Motivation
Brand Development & Positioning
Brand Development & Positioning
Brand Development & Positioning
Account-Based Marketing (ABM)
Account-Based Marketing (ABM)
Account-Based Marketing (ABM)
Multi-Channel Campaign Strategy
Multi-Channel Campaign Strategy
Multi-Channel Campaign Strategy
Content Creation
Content Creation
Content Creation
Team Collaboration
Team Collaboration
Team Collaboration
Cross-Functional Communication
Cross-Functional Communication
Cross-Functional Communication
Copywriting
Copywriting
Copywriting
Digital Ad Campaigns
Digital Ad Campaigns
Digital Ad Campaigns
Data Analysis & Reporting
Data Analysis & Reporting
Data Analysis & Reporting
Lead Generation & Nurturing
Lead Generation & Nurturing
Lead Generation & Nurturing
CRM
CRM
CRM
SEO & SEM
SEO & SEM
SEO & SEM
Social Media Strategy
Social Media Strategy
Social Media Strategy
Email Marketing & Automation
Email Marketing & Automation
Email Marketing & Automation
Event Marketing
Event Marketing
Event Marketing
Targeted Audience Engagement
Targeted Audience Engagement
Targeted Audience Engagement
Project Management
Project Management
Project Management
Budgeting & ROI Analysis
Budgeting & ROI Analysis
Budgeting & ROI Analysis
Market Research
Market Research
Market Research
+ More
+ More
+ More
Tech Stack
I’ve developed a versatile toolkit of software for creative design, analytics, and campaign management. Each tool enhances my ability to build strategies, track performance, and optimize results. Here’s a look at the software I’m proficient in to drive impactful, data-driven marketing.
01
Audience Targeting & Paid Media
Facebook/Instagram Ads | Google Ads | LinkedIn Campaign Manager | Reddit Advertising | Etsy | Amazon Ads | Ebay Ads
Creative Design
Photoshop | Illustrator | Adobe Premier | Keynote
02
Analytics & Data Management
Google Analytics | SEMrush | Google Data Studio
03
CRM & Lead Nurturing
HubSpot | Salesforce | Microsoft Dynamics | Klaviyo | Mailchimp
04
Tech Stack
I’ve developed a versatile toolkit of software for creative design, analytics, and campaign management. Each tool enhances my ability to build strategies, track performance, and optimize results. Here’s a look at the software I’m proficient in to drive impactful, data-driven marketing.
01
Audience Targeting & Paid Media
Facebook/Instagram Ads | Google Ads | LinkedIn Campaign Manager | Reddit Advertising | Etsy | Amazon Ads | Ebay Ads
Analytics & Data Management
Google Analytics | SEMrush | Google Data Studio
03
Creative Design
Photoshop | Illustrator | Adobe Premier | Keynote
02
CRM & Lead Nurturing
HubSpot | Salesforce | Microsoft Dynamics | Klaviyo | Mailchimp
04
Tech Stack
I’ve developed a versatile toolkit of software for creative design, analytics, and campaign management. Each tool enhances my ability to build strategies, track performance, and optimize results. Here’s a look at the software I’m proficient in to drive impactful, data-driven marketing.
01
Audience Targeting & Paid Media
Facebook/Instagram Ads | Google Ads | LinkedIn Campaign Manager | Reddit Advertising | Etsy | Amazon Ads | Ebay Ads
Creative Design
Photoshop | Illustrator | Adobe Premier | Keynote
02
Analytics & Data Management
Google Analytics | SEMrush | Google Data Studio
03
CRM & Lead Nurturing
HubSpot | Salesforce | Microsoft Dynamics | Klaviyo | Mailchimp
04
My Journey
My Journey
VP of Growth & Strategy
Toker Poker May 2022 - Present
At Toker Poker, I built the brand’s first comprehensive marketing infrastructure, transforming a fast-growing company with a loyal following into a data-driven, multichannel powerhouse. I led initiatives across digital campaigns, trade show marketing, and influencer partnerships, driving measurable growth in audience engagement and revenue.
I spearheaded the adoption of advanced analytics to track and optimize performance, implemented an Account-Based Marketing (ABM) strategy to streamline lead generation, and increased event revenue by 96% through strategic trade show planning. Beyond numbers, I cultivated a collaborative brand culture, ensuring every campaign authentically connected with our audience and reinforced brand loyalty.
VP of Growth & Strategy
Toker Poker May 2022 - Present
At Toker Poker, I built the brand’s first comprehensive marketing infrastructure, transforming a fast-growing company with a loyal following into a data-driven, multichannel powerhouse. I led initiatives across digital campaigns, trade show marketing, and influencer partnerships, driving measurable growth in audience engagement and revenue.
I spearheaded the adoption of advanced analytics to track and optimize performance, implemented an Account-Based Marketing (ABM) strategy to streamline lead generation, and increased event revenue by 96% through strategic trade show planning. Beyond numbers, I cultivated a collaborative brand culture, ensuring every campaign authentically connected with our audience and reinforced brand loyalty.
VP of Growth & Strategy
Toker Poker May 2022 - Present
At Toker Poker, I built the brand’s first comprehensive marketing infrastructure, transforming a fast-growing company with a loyal following into a data-driven, multichannel powerhouse. I led initiatives across digital campaigns, trade show marketing, and influencer partnerships, driving measurable growth in audience engagement and revenue.
I spearheaded the adoption of advanced analytics to track and optimize performance, implemented an Account-Based Marketing (ABM) strategy to streamline lead generation, and increased event revenue by 96% through strategic trade show planning. Beyond numbers, I cultivated a collaborative brand culture, ensuring every campaign authentically connected with our audience and reinforced brand loyalty.
Early Marketing Consultant
Freelance Dec 2020 - May 2022
As a freelance digital marketing consultant, I partnered with startups and small businesses to develop tailored marketing strategies that drove measurable growth. Working with brands like Shadelocks, Skivys Femme, and Toker Poker, I built or enhanced early-stage marketing infrastructure, focusing on e-commerce optimization, persona development, and data analytics.
I took a holistic approach, designing strategies that aligned with each client’s unique goals and target audiences. Whether guiding SEO-driven content plans or optimizing sales funnels, I leveraged creative solutions and data-backed decision-making to help my clients gain traction, build loyal audiences, and scale efficiently.
Early Marketing Consultant
Freelance Dec 2020 - May 2022
As a freelance digital marketing consultant, I partnered with startups and small businesses to develop tailored marketing strategies that drove measurable growth. Working with brands like Shadelocks, Skivys Femme, and Toker Poker, I built or enhanced early-stage marketing infrastructure, focusing on e-commerce optimization, persona development, and data analytics.
I took a holistic approach, designing strategies that aligned with each client’s unique goals and target audiences. Whether guiding SEO-driven content plans or optimizing sales funnels, I leveraged creative solutions and data-backed decision-making to help my clients gain traction, build loyal audiences, and scale efficiently.
Chief Marketing Officer
Stashlogix May 2018 - May 2022
Chief Marketing Officer
Stashlogix May 2018 - May 2022
Early Marketing Consultant
Freelance Dec 2020 - May 2022
As a freelance digital marketing consultant, I partnered with startups and small businesses to develop tailored marketing strategies that drove measurable growth. Working with brands like Shadelocks, Skivys Femme, and Toker Poker, I built or enhanced early-stage marketing infrastructure, focusing on e-commerce optimization, persona development, and data analytics.
I took a holistic approach, designing strategies that aligned with each client’s unique goals and target audiences. Whether guiding SEO-driven content plans or optimizing sales funnels, I leveraged creative solutions and data-backed decision-making to help my clients gain traction, build loyal audiences, and scale efficiently.
Early Marketing Consultant
Freelance Dec 2020 - May 2022
As a freelance digital marketing consultant, I partnered with startups and small businesses to develop tailored marketing strategies that drove measurable growth. Working with brands like Shadelocks, Skivys Femme, and Toker Poker, I built or enhanced early-stage marketing infrastructure, focusing on e-commerce optimization, persona development, and data analytics.
I took a holistic approach, designing strategies that aligned with each client’s unique goals and target audiences. Whether guiding SEO-driven content plans or optimizing sales funnels, I leveraged creative solutions and data-backed decision-making to help my clients gain traction, build loyal audiences, and scale efficiently.
Chief Marketing Officer
Stashlogix May 2018 - May 2022
Chief Marketing Officer
Stashlogix May 2018 - May 2022
Education
Columbus State University 2013 - 2017 Georgia State University 2012 - 2013
Education
Columbus State University 2013 - 2017 Georgia State University 2012 - 2013
Education
Columbus State University 2013 - 2017 Georgia State University 2012 - 2013